I worked as a student writer for BYU Magazine and managed the social media accounts for BYU Alumni. I gained experience in creating content to be shared online and connecting with our audience on a broad scale. I learned how to make posts that would be engaging for our readers and effective in reaching our goals. I helped to create and implement the #BYUReview hashtag to share a different kind of alumni story. These posts have been incredibly well-received by our audience and have helped to increase our social media performance.